Emerald Condos
UI/UX, Social Media Strategy, Animation
Emerald Condos is a residential development in Coquitlam, BC by Quantum Properties. Through my practicum, I collaborated with Jess Delves and the marketing team to design the website, develop a social media strategy, and create supporting animations.
Team:
Jess Delves (Brand Identity, Illustration)
The project focused on positioning Emerald as more than a home—emphasizing lifestyle, community, and its connection to nature. From a branded website to engaging social media content, the goal was to highlight both the property details and the vibrant neighbourhood experience.
The Emerald Condos website needed to apply the branding seamlessly while following real estate standards—dedicated pages for the neighbourhood, amenities, floor plans, interiors, builder, and a private realtor portal. Beyond information, the site had to sell a lifestyle rooted in nature and community, using photography and layout to highlight Emerald’s balance of urban living and natural retreat.
I collaborated with a team of four, including the lead designer, copywriter, and marketing manager, to plan layouts and low-fidelity wireframes. From there, I designed the high-fidelity prototypes, which were developed with a web developer. See the site here.
The Emerald Condos branding featured a series of illustrations, three of which I animated into looping graphics for social media. I also created a social media strategy built around nine content buckets—ranging from property details and lifestyle imagery to neighbourhood highlights and transit options. Together, the strategy and animations positioned Emerald as more than just a property, emphasizing lifestyle and community to engage prospective buyers.
